Marketing for Orthopedic Surgeons
Be the Top 1% in Orthopedic Surgery.
Patients search for an orthopedic surgeon.
Be the obvious choice for every patient searching for
Apply for a Strategy Call30 minutes. No fee.
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@dryournameRobotic knee replacement, explained
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Sample9:41
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Google Business Profilenow
A patient left a 5-star review: "Back on the court with a plan I trusted."Ads
Shoulder Surgery · Search is showing to patients near you.
Google Adsnow
Your ad is now liveShoulder Surgery · Search is showing to patients near you.
✓
Bookingsnow
New ACL consultation booked for Wednesday, 4:00 PM.Maps
Google Mapsnow
You're in the top 3 for "hip replacement surgeon near me".Google AdsSample
Knee Replacement · SearchEligible
Clicks0
Impr.0
Calls0
Booked0
Last 30 daysTop of page rate ↑
Somebody wins this search tonight. Make sure it's you.
The Orthopedic Patient's Search Map
Every search an orthopedic patient makes. We've mapped them all.
From "why does my knee hurt on stairs" to "knee replacement surgeon near me", we position you as the No. 1 choice at every step of the search.
Noticing SymptomsSymptoms
“knee pain going down stairs”“hip pain in groin when walking”“bone on bone knee”“shoulder pain at night can't sleep”“knee gave out and popped”“can't lift arm above head”
↳Symptom guides and AI-ready answers that point to an evaluation
Ready to BookHigh intent
“orthopedic surgeon near me”“knee replacement surgeon near me”“hip replacement surgeon near me”“shoulder surgeon near me”“sports medicine doctor near me”“acl surgeon near me”“best orthopedic surgeon near me”
↳Google Business Profile, Maps and local SEO that put you first
Exploring TreatmentsProcedure
“total knee replacement”“partial knee replacement”“anterior hip replacement”“robotic knee replacement”“mako robotic knee replacement”“reverse shoulder replacement”“rotator cuff repair”“acl reconstruction”“meniscus repair”
↳A dedicated page for every procedure you perform
Comparing OptionsResearch
“partial vs total knee replacement”“anterior vs posterior hip replacement”“robotic vs traditional knee replacement”“knee replacement vs gel injections”“acl surgery vs physical therapy”“outpatient vs inpatient joint replacement”
↳Comparison videos where you are the expert voice
Facing Their FearsReassurance
“knee replacement recovery time”“how painful is knee replacement recovery”“am i too young for a knee replacement”“how long does a hip replacement last”“when can i drive after hip replacement”“returning to sports after acl surgery”
↳Recovery films and AI-ready answers that earn trust
Insurance and CostCoverage
“knee replacement cost with insurance”“medicare outpatient knee replacement”“hip replacement cost without insurance”“orthopedic surgeon that takes my insurance”“workers comp orthopedic surgeon”
↳Clear cost and coverage pages that remove friction
Life MomentsEmotion
“want to play golf again”“can't keep up with grandkids”“keep running after knee surgery”“back to pickleball after knee replacement”
↳Story-led reels and ads that meet patients where they are
Touch Points
Search captures demand. Social creates it.
Joint and sports patients watch recovery vlogs, compare robotic and traditional surgery and ask friends before they book. We put you in front of them there, and in the AI answers they now trust.
Google Business ProfileKnee Replacement PageChatGPT AnswersHip Replacement PageRobotic Surgery Explainer FilmOutpatient Joint PageGoogle AdsJoint Pain Self-AssessmentFree Joint Pain SeminarYouTube Recovery SeriesReview EngineMeta AdsBack to Sport StoriesGoogle AI OverviewsConsult Follow-up in 5 MinutesACL and Sports Injury PagePT and PCP Referral ProgramHealthgrades and ZocdocTikTokInstagram ReelsEmail NurtureLocal SEO
Your Digital Presence
Patients meet you on their phone before they meet you in person.
Neuromarketing Applied
Neuromarketing principles, applied to attract joint replacement and sports cases..
Every procedure gets its own page, message and principle, built for how orthopedic patients actually decide. A personal brand that attracts high-value joint replacement patients..
Social Proof·Your highest-volume joint case, marketed like it.
Bone on bone? Let's talk about your next step.
Total and partial knee replacement.
How it works: Consented stories from patients with similar lives show what recovery really looked like.
Book a Knee ConsultBuilt into your personal brand & treatment landing pages.
How We Do It
Built in one month. Grown with you every day after.
We get to know your practice.
A deep-dive with you on your goals, your patients and your market, plus a full audit of everything you have online today.
↗Goals and ideal patient defined
↗Website, ads and profiles audited
↗Patient searches mapped
Launch is day one. We're with you every day after.
A dedicated team working on your brand every single day, for as long as you practice.
Every day
✓Spot trends and act on them
✓Content goes live
✓SEO, AEO and GEO that keep strengthening your brand
✓Ads monitored and tuned
✓Every inquiry followed up
✓Reviews answered
Every week
✓New reels and films
✓Campaign optimization
✓Lead quality check
✓Search ranking review
Every month
✓Growth report you can read in 5 minutes
✓New pages and articles
✓Strategy call with your team
Every quarter
✓Brand and market review
✓New campaigns and offers
✓Fresh shoot day
✓Next-quarter roadmap
Your Move, Doctor
Millions search
for a doctor
they can trust.
Are you the
one they're
choosing?
30 minutes. No fee. An honest look at what it takes to make you the doctor your niche talks about.